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Keeway Motor Company

History

KEEWAY was established in 1999 in the European Union. Thanks to its strategic geographic location in the continent, during the following several years KEEWAY quickly expanded to Central Eastern Europe. The success from early years laid a solid foundation for its further fast development in Europe.

From 2004, accompanied with dramatic geographic expansion, KEEWAY has witnessed its exponential growth throughout the entire European market. By 2007, KEEWAY already covered 37 European countries. During the same time, it established another 6 subsidiary companies in Poland, Italy, Spain, France, Croatia and Finland. A Research and Development Center was also established in Italy during this period.

The Americas were also important markets KEEWAY conquered during this period. Two subsidiary companies were established in USA and Venezuela. At the end of 2007, most of North and South American countries had been covered as well as 8 countries in Africa.

In Asia, the regional headquarter was set up in Shanghai, China, covering a subsidiary company in Vietnam and another 6 important countries in central and southeastern Asia.

Currently Keeway Motor Company is part of parent company QJ Group, which in 2005 made worldwide news for it’s acquisition of celebrated Italian motorcycle maker Benelli (www.benelli.com) from Gruppo Merloni. In the same year QJ Group was awarded as Best motorcycle exporter of the year, where 14,000 people produce more than 1,200,000 vehicles and two million engines per year in a super modern factory the size of a small city.

Benelli (Motorcycles) was established in Pesaro, Italy in 1911, which possibly makes it the oldest of all European motorcycle factories in operation. Benelli motorbikes won a number of championship titles both before and after World War II and by the early 1960s, the company was producing around 300 motorcycles daily. Today both Keeway and Benelli are proud partners in worldwide motor trade shows and exhibitions.

Client Support

KEEWAY is an active and regular participant in more than 50 motor shows around the world, including some of the most influential events worldwide, such as EICMA (Milan, Italy), INTERMOT (Cologne, Germany) and those with strategic local importance, such as PARIS INTERNATIONAL MOTOR SHOW (Paris, France). Advertisement and sponsorship on influential mainstream media also help increase publicity on large scale. Besides, KEEWAY also organizes sport events on local level for more brand exposure in the community.

KEEWAY perceives dealers as important partners, and keeping in constant contact with them allows us having real time feedback from the customers. When dealers identify any technical problems they are not able to solve by themselves, KEEWAY instantly provides technical support, which is made even easier with online solutions.

Future of the company

KEEWAY will further expand its venture to other parts of the globe. A large scale operation around the world has upgraded KEEWAY from a European company to a truly global brand and multi-cultural organization. It now becomes a company that embraces different races, colors, cultures and belief. Every day, a group of energetic people from all over the world are working hard together, and their single mission is to make life better for KEEWAY customers by providing superior products and services.

Message from Management

Dear valued customers, Since the establishment of KEEWAY in 1999, we have witnessed tremendous growth of our brand in the past decade. This is an amazing achievement for a young company like KEEWAY. During the last decade, our brand has conquered some of the toughest markets in Europe, which is a result that we are most proud of. We attribute these exciting achievements to our energetic and hard working employees who strive to be the best. In such a multi-national corporation, KEEWAY members come from around the world, with different values, cultures and belief. But one thing is the same for every one of us: an attitude to provide the most value to our customers and clients by providing them superior products and services. We would also like to express sincere gratitude to our partners and dealers around the globe for their loyalty and confidence in us. We have been sparing no effort in continuously improving product and service quality, which has been and will always be our business philosophy here at KEEWAY. Supported by your firm partnership, we believe we will accomplish even more exciting achievements in the coming year.

Finally we would like to thank all KEEWAY fans for their passion about our brand. We send our best regards to all our KEEWAY members and partners, and wish you an even more promising 2013.